Mapping Your Marketing Plan

February 22, 2024

10:00am -


Put your Marketing on autopilot this year! Join our virtual workshop to craft a full-year strategy.


Included with your ticket: Your 2024 Marketing Roadmap Planner that we will help you fill out throughout the day.

Designed for marketers, non-profits, entrepreneurs and business owners, this 4-hour virtual workshop will guide you through creating a dynamic, year-long social media strategy tailored to your business’s unique needs.

Here’s how we will help you map out your Marketing Plan:

  1. Defining Goals: We’ll begin by setting clear, achievable goals. Understanding the objectives that matter and how they align with your overall marketing strategy.
  2. Defining Your Audience: Pinpoint your ideal customer profile and discover where they engage the most on social media platforms.
  3. Defining Your Voice: Learn how to craft a consistent brand voice that resonates with your audience, setting the tone for your entire social media presence.
  4. Defining Your Content Pillars: Simplify your content planning with structured content pillars, providing a clear framework for your social media calendar.
  5. Building Your Calendar: Develop a strategic content calendar, incorporating industry-specific themes, key holidays, and events, while utilizing our unique content pillar “roadmap.”
  6. Content Creation: Dive into a hands-on content creation session. We guide you through writing, capturing, editing, and creating compelling visual content using industry-favorite tools and applications.
  7. Organizing Your Media Assets: Set up an efficient media asset library, ensuring easy access and organization of your marketing materials.
  8. Scheduling & Publishing Best Practices: Learn about the latest trends and best practices for scheduling and publishing across various social media platforms, using our recommended tools.
  9. 2024 Social Media Planner: You will receive our custom, fillable 2024 Marketing Roadmap Planner. This invaluable tool will be utilized during the workshop and serve as a reference throughout the year, helping you implement your new strategy.